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The Indian fast food industry is evolving rapidly, and innovation has become the key driver of sustainable growth. At Albaik Foods Corporation Pvt Ltd, we have always believed in building brands that connect deeply with consumers while delivering consistent quality and value. This New Year marks a major milestone for us as we proudly unveil two in-house brands that cater to distinct customer segments — Crikken® and Cook-du-Coo®.
Rather than following a one-size-fits-all approach, Albaik Foods Corporation Pvt Ltd has introduced a dual-brand strategy designed to meet both premium and mass-market demands. Each brand has its own identity, positioning, and growth roadmap, while sharing AL-BAIK’s core values of taste, hygiene, and operational excellence.
This launch is not an acquisition or association — both brands are conceptualized, developed, and owned entirely by Albaik Foods Corporation Pvt Ltd.
Crikken® is a premium fried chicken brand inspired by India’s passion for cricket. Built for customers who seek a bold, high-energy dining experience, Crikken combines:
Premium-quality fried chicken
Modern, stadium-inspired branding
A youthful and aspirational customer appeal
Crikken® is designed to resonate with urban consumers, food enthusiasts, and premium QSR audiences who value experience as much as taste.
On the other end of the spectrum, Cook-du-Coo® focuses on affordability without compromising quality. This brand is created for daily cravings and value-conscious consumers.
Key highlights of Cook-du-Coo® include:
Pocket-friendly pricing
Fast service and easy accessibility
Mass-market appeal with consistent taste
Cook-du-Coo® aims to become a reliable everyday food brand across high-footfall locations and emerging markets.
With Crikken® addressing the premium segment and Cook-du-Coo® serving everyday consumers, Albaik Foods Corporation Pvt Ltd stays firmly at the center of innovation. This dual-brand approach allows us to scale strategically while maintaining strong brand clarity and operational control.
Both brands are backed by AL-BAIK’s years of experience in the quick service restaurant (QSR) industry and its growing footprint across India and international markets.
The launch of Crikken® and Cook-du-Coo® reflects Albaik Foods Corporation Pvt Ltd long-term vision of building scalable, future-ready food brands. As we continue to expand, these brands will play a crucial role in strengthening our presence in multiple market segments.
For official updates, franchise opportunities, and announcements, stay connected with us.
Official Website: www.albaikfoods.in
© Albaik Foods Corporation Pvt Ltd. All brand names, concepts, and content are proprietary. Unauthorized use or reproduction is strictly prohibited.
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Albaik Foods Corporation Pvt Ltd introduces two in-house brands—Crikken®, a premium cricket-themed fried chicken concept, and Cook-du-Coo®, a smart, pocket-friendly food brand for everyday cravings.
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AL-BAIK is a beloved brand known for its delicious and high-quality chicken offerings. AL-BAIK is now expanding its franchise network and inviting passionate entrepreneurs like you to join its family.
Explore the diverse and enticing menu that AL-BAIK has meticulously curated. From the legendary Broasted Chicken to an array of delightful grilled chicken that reflects the essence of Middle Eastern cuisine.
AL-BAIK India offers training & support for franchisees. Invest 15 lac INR to join a growing brand in the Indian market.
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Saiyyad Sahil Ahmad is the founder and owner of AL-BAIK in India, a popular fast-food brand known for its original recipes and delicious fried chicken offerings.